Midlife Has Been “Gray Washed” from Media

Vanessa Torre
8 min readApr 20, 2023

We’re not just imagining it. We don’t exist. But, I have receipts.

Last year, BetterMe Health Coaching created a “walking program” for women over 45, and midlife women absolutely burst into flames.

In the ad, women over 45 were depicted as frail old biddies that could only walk for 15 minutes a day and would be required to re-evalutate our strength and endurance each…

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Vanessa Torre

Top 10 feminist writer. Writing, coaching, and relentlessly hyping women in midilfe. linktr.ee/Vanessaltorre Email: vanessa@vanessatorre.com