I’m Not Understanding Male Outrage at the Gillette Campaign

And thank you, men of Twitter, for illustrating the point.

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Today, Gillette launched a campaign based off their old motto of “The Best a Man Can Get.” The campaign involved a short video demonstrating what it meant to be “The Best Men Can Be.” It grabbed toxic masculinity by the clean shaven face and stared it down.

Shortly following the launch of this video, men the world over lost their damn minds:

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Last week, I wrote a piece about a conversation that I had with a guy friend of mine. After I answered a question about feminism, he asked me what needed to be done. I told him that the best thing that men could do is to be a prophet in their own land.

As women, we can jump up and down and shake our fists at the sky and still remain largely unheard. Men don’t like women telling them how to act. Sadly, however, there are men out there that need someone to tell them how to act. Gillette, apparently, accepted the challenge.

When men tell other men how to act it changes the landscape completely.

I scrolled through my Twitter feed looking at responses to the top trending hashtag. Some of the responses absolutely stupefied me. Men were not shy about coming right out and saying that they plan to boycott Gillette and their products. In doing so, many flat our denied toxic masculinity was even an issue.

To deny toxic masculinity is an issue is to watch that video, see a man act in a manner wholly inappropriate and say, “Nah, bro. It’s all good. That’s totally cool.”

Let me just make sure that I understand this. A major corporation stands up for treating others like human beings and you’re pissed off?

And yet they call us snowflakes.

I can’t wrap my brain around why men would take such massive offense at other men being held accountable. Why is this so threatening? What bad can come from accountable men? Please, let me grab a chair and have you mansplain to me why. Use small words.

The time has long come for a man to call out his friend when he cat calls some woman on the street. When he makes some inappropriate comment about a woman’s body. When he touches it, uninvited. Silence following bad behavior does nothing more than to assure the man that he can carry on in this manner anytime he feels. There are no repercussions.

Gillette is doing nothing more than understanding that masculinity is an organization. A fraternity. You can’t change an organization from outside the organization. Lord knows we’ve tried. We need men to help carry this flag.

It’s the purest example of male entitlement to get upset about someone wanting to take away your toxic masculinity.

These men are fighting for what they feel is a God-given right to be an asshole. There should never be the assumption that you can act like an animal and have it be widely accepted.

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The human race did not spend millions of years of evolving so that men could act like they can still a club woman over the head and drag her back to a cave like a Neanderthal. It doesn’t work that way. Not anymore. Your cave is crumbling, guys. No amount of tweets is going to stop it.

Written by

Flaming pinball, nerd, music lover, wine snob, horrible violin player. No, I won’t stop taking pictures of my drinks. vanessaltorre@gmail.com IG: vanessaltorre

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