I think it does a good job of promoting the platform. I don’t get a lot of traffic from Twitter. A couple of my articles have gone pretty viral on Facebook being shared a couple hundred times. I would be more frustrated if the person really wanted to read that article on Facebook and clicked on it and found that they couldn’t. I’d rather somebody have a little bit of engagement with the platform that leads them to seeing the value and signing up for it organically.
I absolutely love the idea of there being a very small bonus for writers who is article lead somebody to sign up. That’s just smart. Even just a dollar makes it seem like it’s worth it.